Finding the perfect fragrance online can be a mix of excitement and caution. Many shoppers want designer perfumes or niche scents at good prices without risking counterfeits or long delivery waits.
The Fragrance Counter UK aims to offer a reliable, well reviewed destination for fragrance lovers with a wide selection, competitive pricing and efficient service that many customers praise.
What The Fragrance Counter UK Is
The Fragrance Counter is an online retailer based in the United Kingdom that specialises in selling a wide range of designer perfumes, gift sets, body sprays, aftershaves and fragrance gift options. Many customers shop there for classic brands, hard to find bottles and seasonal gifts for friends or family. While the store’s own website doesn’t list detailed company history, independent review sites suggest the business has a significant customer base and strong reputation in the UK fragrance market.
What Customers Say Ratings and Praise
One of the most telling indicators of trustworthiness for online retailers is independent customer feedback and The Fragrance Counter scores extremely well. On Trustpilot, the store has a TrustScore around 4.9 / 5 from over 2 200 reviews and an overwhelming majority of customers rate their experience 5 stars.
Delivery & Packaging
Customers frequently highlight fast and reliable delivery even during busy periods like Christmas with orders often arriving within a couple of days. Many reviewers mention that items are well packaged, with generous bubble wrap or careful wrapping to protect bottles.
“My order arrived really quickly, it was packaged so well.” Verified buyer
Others note that their estimated delivery times were accurate, and that tracking updates kept them informed about the order status.
Product Quality & Authenticity
Most customers state that the perfumes and products they received matched the descriptions and images on the site, and that they smelled exactly as expected which is crucial when buying fragrances online.
Several reviewers said they were able to order perfumes they couldn’t find elsewhere or that were sold out in high street shops sometimes at better prices.
Customer Service
Many reviews praise the company’s customer service and communication. Customers who contacted support about shipping or postcode issues say they received helpful responses and support resolving delivery questions.
“They chased my delivery when I omitted a letter in my postcode great service.” Verified buyer
Even buyers whose packages ran into delivery problems often highlighted follow-up communication from the retailer to address issues.
Prices & Value
Competitive pricing is another frequent compliment. Several customers reported that The Fragrance Counter offered cheaper deals than high street shops while still delivering genuine brand perfumes a big draw for budget conscious shoppers.
A Few Mixed Experiences
No retailer is perfect, and while most feedback is positive, there are a handful of less favourable experiences to be aware of:
- A small number of buyers report delivery mishaps, such as packages left outside or missing without clear delivery confirmation. In some cases, customers were asked to check with local couriers or depots, which caused frustration.
- One reviewer mentioned that while the product eventually arrived, the packaging was damaged, prompting some inconvenience.
- A couple of lower ratings on Trustpilot mention delays or slow customer service response but these representations are rare compared to the volume of positive feedback.
These uncommon critiques suggest that while the retailer is mostly reliable, occasional delivery issues often outside the seller’s direct control can happen, much like with other online retailers.
What Makes The Fragrance Counter Worth Considering
Wide Selection of Fragrances
Customers seem to enjoy the breadth of designer perfumes and gift sets available including hard to find options that other UK retailers might not stock regularly.
Strong Trustpilot Track Record
A TrustScore of almost 5 out of 5 with thousands of largely glowing reviews is a very positive sign of reliability and customer satisfaction compared to many other online perfume sellers.
Good Deals and Special Offers
Many buyers say they found better prices on brand fragrances here than on high street or other discount sites, making it an attractive store for gifts or treats.
Helpful Customer Support
The number of reviews praising clear communication and proactive support suggests the company prioritises resolving issues a big advantage when buying high value perfumes online.
Shopping Tips Before You Buy
To make the most of your experience with The Fragrance Counter UK:
1. Check Delivery Options Upfront
Look at estimated delivery and tracking services during checkout, especially if you’re buying a gift for a specific date.
2. Read Product Descriptions Carefully
Some fragrances and gift sets come in different sizes and formats confirming the exact item helps avoid confusion.
3. Monitor Order Updates
Keep an eye on order confirmation and tracking emails so you’re informed about delivery progress.
4. Compare Prices
While customer reviews suggest competitive pricing, checking against other reputable UK retailers can help ensure you’re getting the best deal.
Final Thoughts
The Fragrance Counter UK has built a strong reputation as a reliable online fragrance retailer with fast delivery, great prices and largely positive customer experiences, according to thousands of independent reviews.
Most customers report that products arrive as described, well packaged and quickly, and many appreciate the competitive pricing and helpful service. While occasional delivery or service hiccups happen as they do with any online seller the overwhelmingly positive feedback makes this a solid choice for perfume and gift shoppers in the UK.
If you’re looking to shop for designer fragrances, gift sets or popular perfumes at discount prices, The Fragrance Counter UK is worth exploring especially with such strong third party customer reviews backing its service.
