If you love bold graphic tees, casual Southern style clothing and apparel inspired by college culture, then Old Row might catch your interest. What began as a social media driven expression of college life has grown into a lifestyle brand offering a range of casual wear from T-shirts and hoodies to hats and accessories aimed at fans of the relaxed, rebellious, tailgate ready vibe.
What is Old Row
Old Row started as part of a subculture celebrating fraternity/sorority life, college parties, athletic weekends, and the Southern lifestyle. Over time, it evolved into a clothing brand that sells shirts, sweatshirts, caps, and other casual wear that reflect that “rowdy college weekend meets laid back Southern living” atmosphere.
Their catalog often features bold designs, humorous slogans, and nostalgic or irreverent themes whether it’s retro graphics, hunting or fishing motifs, or college style cheeky humor.
What You Can Find at Old Row
- Graphic T-shirts & Hoodies — The core of Old Row’s offerings. These are often printed with bold slogans or graphics that reflect college lifestyle, Southern humor or pop culture vibes.
- Casual Outdoor-Style Wear — Some lines lean toward more rugged “outdoor” or “hunting/fishing weekend” aesthetic a wink to Southern outdoors culture.
- Accessories & Lifestyle Items — Hats, possibly flags or other “novelty & fandom” style items, extending beyond clothing for a full lifestyle vibe.
Brand Identity & Audience
Old Row builds on a strong cultural identity college lifestyle, Southern style humor, and carefree social spirit. For many buyers, wearing Old Row is not just about clothing, but identity: a nod to fraternity/sorority nostalgia, casual weekends, parties, and a rebellious kind of fun.
This makes the brand particularly attractive to younger buyers or older ones longing for a throwback who appreciate bold designs, irreverence, and a casual, no frills attitude.
What Customers Say — Pros & Cons
Feedback on Old Row is mixed but leans positive in some respects:
👍 Pros
- Many reviewers praise the bold designs, graphic prints, and the “attitude” of the clothes calling them fun, eye catching, and good for parties or casual wear.
- The pricing is often described as reasonable/affordable compared to mainstream apparel, which users highlight as a benefit especially for graphic tees or hoodies.
- Some items reportedly feel “soft and thick,” good for colder weather or just comfortable lounging.
⚠️ Cons & Criticisms
- Several critics (especially online in forums/reddit) argue the brand’s identity shifted moving from “college party fun” to more controversial, politically charged or “shock value” merchandising. One user commented:
- “It’s just a bunch of weird political bullshit … it’s not even about college half the time.”
- Because of that shift, some perceive Old Row as less authentic than it once was; what started as a college lifestyle brand became more mainstream and commercialized.
- As with many “novelty / trendy” clothes brands quality and durability can be inconsistent depending on item and design; some users say items feel cheaper than expected compared to price.
What to Keep in Mind Before Ordering
If you consider buying from Old Row, here are a few tips:
- Expect bold aesthetics not subtle fashion. The graphics and slogans are loud, often comedic or provocative.
- Check sizing carefully. As with many casual/clubbing-style brands, fit may be loose or “vintage” so check size guides and reviews before ordering.
- Be aware of mixed reputation. Some buyers enjoy it as fun, nostalgic or carefree wear; others see it as over the top or out of touch.
- Treat some purchases as “novelty” or occasional wear, rather than everyday wardrobe staples especially if you value durability or long term wear.
Who Old Row Is Good For
- Fans of bold, graphic, statement clothing especially if you like the “college lifestyle”, Southern style humor or party wear aesthetic.
- Buyers looking for affordable, casual hoodies, tees, and relaxed fit clothes.
- People who don’t mind a bit of edge, irreverence or nostalgia in their wardrobe and appreciate brand identity as part of what they wear.
- Young adults or those nostalgic about college days, tailgates, carefree weekends and social gatherings.
Final Thoughts
Old Row is far from a “simple clothing brand.” It’s a cultural statement about Southern college lifestyle, youthful energy, loud graphics, and a bit of rebellious fun. If that vibe suits you, Old Row offers affordable and expressive options that stand out.
At the same time, it’s not universally loved some see it as caricature, controversial or overly loud. If you decide to shop there, go in with realistic expectations: it’s about vibe and attitude, not necessarily high fashion sophistication or timeless durability.
