From Garage Dreams to Global Reach
Burton’s first boards were handmade prototypes crafted by Jake Burton in Londonderry, Vermont, combining elements of surfing, skateboarding and skiing. The vision: bring snowboarding into full expression. Over time, what was once a small workshop concept became a defining company for an entire sport. Today Burton produces snowboards, bindings, boots, outerwear and accessories for men, women and youth across the globe.
Innovation at the Core
One of Burton’s defining traits is its commitment to performance. From the earliest bindings and snowboard shapes to current high end freeride and all mountain gear, the company designs for riders who demand more than “just a board.” Their brand positioning emphasises this strongly: “for the radical outsider who recognises the value of getting outside…”
In addition, Burton became the first snowboard company to achieve B Corp certification, reflecting its commitment to sustainability, workplace ethics and more responsible manufacturing.
Culture, Community & Rider Driven
Beyond equipment, Burton is deeply embedded in snowboarding culture. It operates programs like “Learn to Ride” and “The Stash,” has supported youth access and helped expand the sport worldwide. The brand’s influence extends into apparel and lifestyle as well: wearing Burton isn’t just about snow it’s about identity.
Why Burton Matters for You
If you’re considering gear that will take you beyond just getting down the hill, Burton offers:
- A full system of board, boots, bindings and outerwear designed for integration and performance.
- Heritage and authenticity: you’re choosing a brand rooted in the sport and still innovating.
- Materials and engineering aimed at durability so your gear is built to ride season after season.
- Ethical and sustainable commitments especially important if you care about how your gear is made and its impact.
Choosing Burton For Your Ride
To get the most from the brand:
- Match your board/travel/terrain type to your riding style: freeride, park, all mountain, backcountry.
- Pair with boots and bindings that suit your stance, skill and comfort needs.
- Don’t neglect apparel: outerwear and layering matter for performance and warmth.
- Look into Burton’s sustainability efforts and rider programs if you value more than just gear.
Final Thoughts
Burton Snowboards stands out because it never lost sight of why it was founded: to push boundaries, to embrace the mountain, to deliver more than basic gear. For riders who want performance, culture and authenticity, it remains a top choice. The next time you hit the slopes, you’re not just riding a board you’re participating in a legacy shaped by vision, innovation and community.
